World Wildlife Fund

World Wildlife Fund The World Wildlife Fund (WWF) is a global-scale conservation organization that works in 100 countries and consists of nearly 5 million members worldwide. The WWFs mission- in the simplest of terms- is to conserve nature. Its aims are threefold- to protect natural areas and wild populations, to minimize pollution, and to promote efficient, sustainable use of natural resources. The WWF focuses their efforts at multiple levels, starting with wildlife, habitats and local communities and expanding up through governments and global networks. The WWF views the planet as a single, complex web of relationships between species, the environment, and human institutions such as government and global markets. History The World Wildlife Fund was established in 1961 when a handful of scientists, naturalists, politicians, and businessmen joined forces to form an international fundraising organization that would provide money for conservation groups working around the globe. The WWF grew during the 1960s and by the 1970s it was able to hire its first project administrator, Dr. Thomas E. Lovejoy, who immediately convened a meeting of experts to forge the organizations key priorities. Among the first projects to receive funding from the WWF was a study of the tiger population in Chitwan Sanctuary Nepal conducted by the Smithsonian Institution. In 1975, the WWF helped establish the Corcovado National Park on Costa Ricas Osa Peninsula. Then in 1976, the WWF joined forces with the IUCN to create TRAFFIC, a network that monitors wildlife trade to curtail any conservation threats such trade inevitably causes. In 1984, Dr. Lovejoy devised the debt-for-nature swap approach that entails the conversion of a portion of a nations debt into funding for conservation within the country. The debt-for-nature swap tactic is also used by The Nature Conservancy. In 1992, the WWF further funded conservation in developing nations by establishing conservation trust funds for high-priority conservation regions throughout the world. These funds are intended to provide long-term funding to sustain conservation efforts. More recently, the WWF has worked with the Brazilian government to launch the Amazon Region Protected areas that will triple the land area that is protected within the Amazon region. How They Spend Their Money 79.4% of expenses go towards conservation projects7.3% of expenses go towards administration13.1% of expenses go towards fundraising Website www.worldwildlife.org You can also find the WWF on Facebook, Twitter, and YouTube. Headquarters World Wildlife Fund1250 24th Street, NWP.O. Box 97180Washington, DC 20090tel: (800) 960-0993 References About the World Wildlife FundHistory of the World Wildlife FundCharity Navigator - World Wildlife Fund

Quotes from Jack Kerouacs On the Road

Quotes from Jack Kerouac's On the Road On the Road  is a stream of consciousness novel written by Jack Kerouac. It is considered a seminal novel of the Beat Generation, famed for their informal style, and these are some of the most famous quotes from this philosophically chronicled journey. Jack Kerouac, On the Road, Ch. 1 I was beginning to get the bug like Dean. He was simply a youth tremendously excited with life, and though he was a con-man, he was only conning because he wanted so much to live and to get involved with people who would otherwise pay no attention to him. Jack Kerouac, On the Road, Part 1, Ch. 1 They danced down the streets like dingledodies, and I shambled after as Ive been doing all my life after people who interest me, because the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones that never yawn or say a commonplace thing, but burn, burn, burn... Jack Kerouac, On the Road, Part 1, Ch. 1 Besides, all my New York friends were in the negative, nightmare position of putting down society and giving their tired bookish or political or psychoanalytical reasons, but Dean just raced in society, eager for bread and love. Jack Kerouac, On the Road, Part 1, Ch. 1 Somewhere along the line I knew thered be girls, visions, everything; somewhere along the line the pearl would be handed to me. Jack Kerouac, On the Road, Part 1, Ch. 3 And as I sat there listening to that sound of the night which bop has come to represent for all of us, I thought of my friends from one end of the country to the other and how they were really all in the same vast backyard doing something so frantic and rushing-about. Jack Kerouac, On the Road, Part 1, Ch. 3 I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didnt know who I was- I was far away from home, haunted and tired with travel, in a cheap hotel room Id never seen, hearing the hiss of steam outside, and the creak of the old wood of the hotel, and footsteps upstairs, and all the sad sounds, and I looked at the cracked high ceiling and really didnt know who I was for about fifteen strange seconds. Jack Kerouac, On the Road, Part 1, Ch. 7 The air was soft, the stars so fine, the promise of every cobbled alley so great, that I thought I was in a dream. Jack Kerouac, On the Road, Part 1, Ch. 9 They were like the man with the dungeon stone and gloom, rising from the underground, the sordid hipsters of America, a new beat generation that I was slowly joining. Jack Kerouac, On the Road, Part 1, Ch. 9 We fumed and screamed in our mountain nook, mad drunken Americans in the mighty land. We were on the roof of America and all we could do was yell, I guess- across the night... Jack Kerouac, On the Road, Part 1, Ch. 10 Boys and girls in America have such a sad time together; sophistication demands that they submit to sex immediately without proper preliminary talk. Not courting talk- real straight talk about souls, for life is holy and every moment is precious. Jack Kerouac, On the Road, Part 1, Ch. 12 A pain stabbed my heart, as it did every time I saw a girl I loved who was going the opposite direction in this too-big world. Jack Kerouac, On the Road, Part 1, Ch. 13 LA is the loneliest and most brutal of American cities; New York gets god-awful cold in the winter but theres a feeling of wacky comradeship somewhere in some streets. Jack Kerouac, On the Road, Part 1, Ch. 13 The stars bent over the little roof; smoke poked from the stovepipe chimney. I smelled mashed beans and chili. The old man growled... A California home; I hid in the grapevines, digging it all. I felt like a million dollars; I was adventuring in the crazy American night. Jack Kerouac, On the Road, Part 1, Ch. 13 We turned at a dozen paces, for love is a duel, and looked at each other for the last time. Jack Kerouac, On the Road, Part 1, Ch. 13 Isnt it true that you start your life a sweet child, believing in everything under your fathers roof? Then comes the day of the Laodiceans, when you know you are wretched and miserable and poor and blind and naked, and with the visage of a gruesome, grieving ghost you go shuddering through nightmare life. Jack Kerouac, On the Road, Part 2, Ch. 3 Whither goest thou, America, in thy shiny car in the night? Jack Kerouac, On the Road, Part 2, Ch. 4 The one thing that we yearn for in our living days, that makes us sigh and groan and undergo sweet nauseas of all kinds, is the remembrance of some lost bliss that was probably experienced in the womb and can only be reproduced (though we hate to admit it) in death. Jack Kerouac, On the Road, Part 2, Ch. 4 I like too many things and get all confused and hung-up running from one falling star to another till I drop. This is the night, what it does to you. I had nothing to offer anybody except my own confusion. Jack Kerouac, On the Road, Part 2, Ch. 4 I want to be like him. Hes never hung-up, he goes every direction, he lets it all out, he knows time, he has nothing to do but rock back and forth. Man, hes the end! You see, if you go like him all the time youll finally get it. Jack Kerouac, On the Road, Part 2, Ch. 5 Life is life, and kind is kind. Jack Kerouac, On the Road, Part 2, Ch. 6 We were all delighted, we all realized we were leaving confusion and nonsense behind and performing our one noble function of the time, move. Jack Kerouac, On the Road, Part 2, Ch. 6 Why think about that when all the golden lands ahead of you and all kinds of unforeseen events wait lurking to surprise you and make you glad youre alive to see? Jack Kerouac, On the Road, Part 2, Ch. 8 What is that feeling when youre driving away from people and they recede on the plain till you see their specks dispersing?- its the too-huge world vaulting us, and its good-by. But we lean forward to the next crazy venture beneath the skies. Jack Kerouac, On the Road, Part 2, Ch. 9 It seemed like a matter of minutes when we began rolling in the foothills before Oakland and suddenly reached a height and saw stretched out ahead of us the fabulous white city of San Francisco on her eleven mystic hills with the blue Pacific and its advancing wall of potato-patch fog beyond, and smoke and goldenness of the late afternoon of time. Jack Kerouac, On the Road, Part 2, Ch. 10 And for just a moment I had reached the point of ecstasy that I always wanted to reach, which was the complete step across chronological time into timeless shadows, and wonderment in the bleakness of the mortal realm, and the sensation of death kicking at my heels to move on, with a phantom dogging its own heels... Jack Kerouac, On the Road, Part 2, Ch. 10 I realized that I had died and been reborn numberless times but just didnt remember because the transitions from life to death and back are so ghostly easy, a magical action for naught, like falling asleep and waking up again a million times, the utter casualness and deep ignorance of it. Jack Kerouac, On the Road, Part 3, Ch. 1 At lilac evening I walked with every muscle aching among the lights of 27th and Welton in the Denver colored section, wishing I were a Negro, feeling that the best the white world had offered was not enough ecstasy for me, not enough life, joy, kicks, darkness, music, not enough night. Jack Kerouac, On the Road, Part 3, Ch. 1 Then a complete silence fell over everybody; where once Dean would have talked his way out, he now fell silent himself, but standing in front of everybody, ragged and broken and idiotic, right under the lightbulbs, his bony mad face covered with sweat and throbbing veins... Jack Kerouac, On the Road, Part 3, Ch. 4 Holy flowers floating in the air, were all these tired faces in the dawn of Jazz America. Jack Kerouac, On the Road, Part 3, Ch. 5 Our final excited joy in talking and living to the blank tranced end of all innumerable riotous angelic particulars that had been lurking in our souls all our lives. Jack Kerouac, On the Road, Part 3, Ch. 5 They have worries, theyre counting the miles, theyre thinking about where to sleep tonight, how much money for gas, the weather, how theyll get there- and all the time theyll get there anyway, you see. Jack Kerouac, On the Road, Part 3, Ch. 5 Offer them what they secretly want and they of course immediately become panic-stricken. Jack Kerouac, On the Road, Part 3, Ch. 5 Our battered suitcases were were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life. Jack Kerouac, On the Road, Part 3, Ch. 5 You dont die enough to cry. Jack Kerouac, On the Road, Part 3, Ch. 10 Once there was Louis Armstrong blowing his beautiful top in the muds of New Orleans; before him the mad musicians who had paraded on official days and broke up their Sousa marches into ragtime. Then there was swing, and Roy Eldridge, vigorous and virile, blasting the horn for everything it had in waves of power and logic and subtlety- leaning into it with glittering eyes and a lovely smile and sending it out broadcast to rock the jazz world. Jack Kerouac, On the Road, Part 3, Ch. 10 Here were the children of the American bop night. Jack Kerouac, On the Road, Part 3, Ch. 10 Every now and then a clear harmonic cry gave new suggestions of a tune that would someday be the only tune in the world and would raise mens souls to joy. Jack Kerouac, On the Road, Part 3, Ch. 11 Her great dark eyes surveyed me with emptiness and a kind of chagrin that reached back generations and generations in her blood from not having done what was crying to be done- whatever it was, and everybody knows what it was. Jack Kerouac, On the Road, Part 3, Ch. 11 What difference does it make after all?- anonymity in the world of men is better than fame in heaven, for whats heaven? whats earth? All in the mind. Jack Kerouac, On the Road, Part 4, Ch. 1 Whats your road, man?- holyboy road, madman road, rainbow road, guppy road, any road. Its an anywhere road for anybody anyhow. Jack Kerouac, On the Road, Part 4, Ch. 2 Here was a young kid like Dean had been; his blood boiled too much for him to bear; his nose opened up; no native strange saintliness to save him from the iron fate. Jack Kerouac, On the Road, Part 4, Ch. 4 We were already almost out of America and yet definitely in it and in the middle of where its maddest. Hotrods blew by. San Antonio, ah-haa! Jack Kerouac, On the Road, Part 4, Ch. 5 Behind us lay the whole of America and everything Dean and I had previously known about life, and life on the road. We had finally found the magic land at the end of the road and we never dreamed the extent of the magic. Jack Kerouac, On the Road, Part 4, Ch. 5 In myriad pricklings of heavenly radiation I had to struggle to see Deans figure, and he looked like God. Jack Kerouac, On the Road, Part 5 I was standing on the hot road underneath an arc-lamp with the summer moths smashing into it when I heard the sound of footsteps from the darkness beyond, and lo, a tall old man with flowing white hair came clomping by with a pack on his back, and when he saw me as he passed, he said, Go moan for man, and clomped on back to his dark. Did this mean that I should at last go on my pilgrimmage on foot on the dark roads around America? Jack Kerouac, On the Road, Part 5 So in America when the sun goes down and I sit on the old broken-down river pier watching the long, long skies over New Jersey and sense all that raw land that rolls in one unbelievable huge bulge over to the West Coast, and all that road going, and all the people dreaming in the immensity of it... and tonight the starsll be out, and dont you know that God is Pooh Bear?

Content That Ranks Proven Methods From 11,000+ SERPs [Podcast]

Content That Ranks Proven Methods From 11,000+ SERPs [Podcast] How much attention do you pay to keywords in your content? For too many people, the answer is â€Å"none† or â€Å"nearly none.† While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all. How Julia got into freelance writing, what made her start Express Writers, and what she does there. An overview of the content strategy at Express Writers. How Julia helps older content maintain a high ranking in the search engines. Why targeting low-competition keywords works. How Julia finds the keywords and what tools she uses. How Julie defines good content for Express Writers. Tips on weaving keywords into great content. Why long-form content is important when it comes to ranking. Where to focus first if you’re a content marketer just getting started with using keywords. Links: Express Writers Julie McCoy Rand Fishkin: How to Create 10x Content SEMRush Mangools Julia’s Content Strategy Course Send us a screenshot of your review! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Julia: â€Å"Just having engaging writing is number one.   You have to write to be read. Number two, you have to be super thorough on the topic.† â€Å"Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic. â€Å"Consistency is key. Whenever you start, give your audience something to look forward to.†

Outline the strategies adopted by the Apple Corporation in the last Essay

Outline the strategies adopted by the Apple Corporation in the last few years which has led to a transformation of the company's fortunes - Essay Example Apple faced several years of stagnation until Jobs was called back as interim CEO in 1997. Before Jobs returned Apple had lost its focus or core competency, offering 15 different products, none of which were in high demand on the computer market. He immediately put together a group of seven board members, including former CEOs from Oracle, Intuit and IBM. Apple implemented several changes under Jobs’ new leadership. Among them were cost control measures, streamlining and reformulating the product line and introduction of new products such as the iPod. After the introduction of the iPod, revenues increased from â€Å"below $10 million to $40 in 2005† (International Center for Market Research 2006). Apple’s diversification into electronics and media, with its online i-tunes store, created renewed interest in the company. Revenues from Mac computers has increased since 2005 as well. The challenge for Apple, Inc. currently is determining what types of products and se rvices will generate greater revenues. Consumers’ electronics and technology needs change over time, as new products appear on the market. Different segments require different product types, based on lifestyle and occupation. For those in creative occupations such as web design, graphics and advertising, Apple’s Macintosh computers with desktop publishing and graphics software are desirable products. For music lovers iPods are more desirable. This is a much larger segment, including several decades of consumers, though the largest portion is likely between the ages of 14 and 21.

New Product Development Essay Example | Topics and Well Written Essays - 1000 words - 1

New Product Development - Essay Example example with technological development new types of DVD players are in idea generation process which will play high capacity Forward Versatile Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Sometimes too many ideas are generated which needs to be evaluated and then screened which are not very promising one for the company. The Idea screening process of the foremost U.S motorcycle manufacturer, Harley-Davidson is known as â€Å"The Wall of Fire† who screens different ideas to choose the best out of the development opportunities called â€Å"The Swirl† (Karol, Nelson, 2007, p. 118). The ideas which are screened in the idea screening process are forwarded for the concept development and testing of the screened idea. Ideas can be very beneficial for the company in many cases for which proper testing of the concept is required for its feasibility study. In automobile industry Tata Motors conducted a market research in order to find the gap in the market fo r its fall in the market share of truck during the year 1998 to 2000. It showed that consumers want a to have a car like vehicle but it can perform like a truck which can carry heavy weights for different purposes (Kumar, 2007, p.29). After concept testing the marketing strategies like the description of the target market, distribution channels, pricing policy, advertising, marketing mix strategies and profit in long run are evaluated and managed. For example Unisys identified the need of the customers.

According to the British charity Action Aid, cheap fashion comes at a Essay

According to the British charity Action Aid, cheap fashion comes at a human price (BBC news 20th July 2010). Critically discuss - Essay Example Therefore the basic theory of trade is supported by the fact that it makes both the participating nations better off in terms of their economic positions. Trade is further facilitated with reduction in protectionism or import tariffs. The advantageous position is usually assessed in terms of cost. This can further lead to the belief that: â€Å"When trading partners use more of their time and resources producing things they do best, they are able to produce a larger joint output, which provides the source for mutual gain† (Carbaugh, 2008, p.14). Now looking at the comparative advantage theory of trade one can study the labor market where Krugman observes that the developing nations have been able to compete with the developed ones on the basis of their ability to supply cheap labor. Therefore export-oriented growth is of great help to these people. The industries like textiles and garments firms have capitalized on the unskilled labor force of the developing nations and it mig ht not be very just to oppose the idea of providing cheap fashion at human cost unless a suitable alternative can be provided to industrialization on the basis of low wages. While it cannot be denied that while people crave for the designer sport shoes, they might not realize that the products are manufactured at the cost of hard labor efforts of women and children compelled to work in malnourished conditions and almost â€Å"slave wages†.... Hence the remark of the British charity Action Aid, that is, â€Å"cheap fashion comes at a human price† might be analyzed in the light of trade in industrial goods with a specific focus on fashion and textiles. Trade is also supposed to keep the domestic producers busy in innovations and increasing efficiency of their production processes. It helps in curtailing monopolies and decreasing the prices of goods like electronics, clothes and household appliances. However other sectors like sport tickets, car repair and other service segments which are unaffected by globalization show rise in prices. Thus the industrial goods sector mostly witness a control of inflationary pressures. Now if one looks at the technology behind the production process there always exists an asymmetry of information across the nations such that one group shall have technological advantage over the industrial sectors than the other group. The dependency theory proposed by Baran also divides the world int o center and periphery where the center is represented by the developed nations with the technological advantage and the periphery is concentrated by developing countries that mainly produce raw materials for the center and lack of the technological know-how is the essential factor behind their setback. A line of inequity also marked the multilateral trading framework. The GATT ignored two very significant sectors – textiles and agricultural and no stabilization was rendered for commodity prices which declines against the prices of industrial goods (WTO, 1999). The steady decline in commodity prices deteriorated their conditions further and hence led to worsening of economic conditions of the

Theory Of Knowledge Essay Example | Topics and Well Written Essays - 750 words

Theory Of Knowledge - Essay Example As a result of the large migrations, which have taken place since the ending of the colonial period, there are now large numbers of Moslems, as well as Hindus, Sikhs and adherents of other Eastern religions in Western Europe. In the United States there are huge numbers of ‘Hispanics’ from Central and South America. There are large numbers of adherents to a wide variety of ‘New Age’ religions. In Europe an increasing proportion of the population affirm that they belong to no religion and secular humanism is widely practiced. In other words, there is a plurality of religious beliefs and practices, all of which make claims to some sort of legitimacy. Religious pluralism is a social fact in our current social context. Secondly, personal and social morality is much less likely to be dictated by some religious or other authority figure or by tradition or social custom than it used to be. With increasing levels of education more and more people are making up their own minds on more and more issues and moral dilemmas than used to be the case. At the Second Vatican Council even the Catholic Church finally affirmed the primacy of the individual conscience, even though it insisted that such a conscience ought to be ‘informed’ by an awareness of official Church teaching.... eme of Pope John Paul II's encyclical letter Veritatis Splendor in which the pope warned against 'today's widespread tendencies towards subjectivism, utilitarianism and relativism . . . (which claim) full cultural and social legitimacy'.25 The prevalent view would deny that there is any way in which one person's view of what is 'natural' can be verified above that of anybody else's conflicting view. For believers, the Ten Commandments provide important guidelines though even here there are exceptions: the poor have the right to take and eat someone else's food if they are starving, and the State has the right to kill in legitimate defense. Part of a common contemporary perception is that religion is not always benign. Religious conflicts have been pervasive throughout history. In our own times we have experienced the vicious 'troubles' between Catholics and Protestants in Northern Ireland; between Catholic Croats, Orthodox Serbs and Moslems in Bosnia; Moslems and Hindus in Kashmir; and Moslems and Jews in Israel. Secular humanists see these conflicts as clear evidence of the evil consequences of strongly held religious beliefs. Nor can it be claimed that all forms of Christianity are benign. People in the justice and peace movement would certainly want to distance themselves quite firmly from extremist forms of fundamentalism, for example those articulated by some elements of the 'new Christian right' in the Southern States of the USA and possibly fundamentalist House Churches in Britain. All of these factors, suspicions concerning the 'fruits' of religion, the fact of a plurality of at least partially conflicting faiths, no universally accepted authority on moral issues, the emphasis on experientialism, subjectivism and relativism, a pragmatic utilitarianism, and a